I spend a fair amount of time looking at photos of baked goods on Facebook, baking blogs, and websites. Hey, I bake for a living, and am always interested in what others are doing.
Do you own a bakery or bake for others? Want (or have) a Facebook presence? There are some really good pages, blogs and websites out there. But... there are also many that make me cringe. Here are five simple Facebook tips to help you market AND SELL your products. Assuming, of course, that your goal is to sell what you make...
- Be a page and not a person. Please don't make me have to "friend" you. I may like your products but I don't know you well enough to share my personal posts with you.
- Put your city and state (or country) in the "Info" section of your page. And if you have a physical address, by all means post it. And your shop hours. And your phone number. There is nothing more annoying or frustrating that finding you, liking you, liking your product, and then not being able to contact you to place an order. Or, sending an email only to find you're hundreds (or more...) miles away.
- Respond to comments in a timely manner. Like by the next day, especially if there is no other way to contact you. Either you're gonna take this seriously or not. Please don't lure me in with a Facebook Page and then ignore me. I'll wonder if you're for real or went out of business. And I'll certainly wonder if you'll really make what I order.
- Post decent photos. And post only one of each item. You don't need an expensive camera, or professional skills. But import that photo into Photoshop or iPhoto, or some other editing program, crop the photo and fix the color and exposure. That yellow tint is not very appetizing. I also don't need to see three photos of the same cake, cupcake or cookie, just because you could not decide which one you liked best. Then show the photo to someone other than your mother, husband, wife, boyfriend or girllfriend. Ask them for an HONEST opinion of whether it's worth bragging about and take their advice. And PLEASE, post your own photos, not photos of someone else's products.
- Engage your fans. Show us nice pictures or have a contest. Post a link. Something... a couple of times a week so we remember why we liked you in the first place.
One more thing... ASK before you tag someone in a photo and don't tag yourself in a photo that does not feature you. There is a SHARE button below the photo, use it.
And good luck! I really mean that from my heart.
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