I never read the 1985 book If You Give a Mouse a Cookie, by Laura Numeroff. I was almost 30 when it was published and I don't have children. But I know the plot. With one thing leading to another, the book details all the crazy events that ensue after a little boy gives a mouse a cookie.
Almost a year ago, Hobart Corporation gave us a mixer. They didn't just give it to us, we won it in the Get Back To Scratch Signature Item Contest. We and several hundred of our customers worked very hard to earn the opportunity for Rosie Hobart to live at Mary's Cakes & Pastries.
She's our darling. But getting the mixer made us have to buy a walk-in freezer. You see, we can make enough chocolate chip cookie dough in the big mixer for 500 cookies, but the oven only holds 8 dozen. The rest get scooped into balls and go in the freezer to be baked later.
But you can't just have chocolate chip cookies. So then we make snickerdoodles. The mixer makes dough for 600 cookies. Pretty soon the freezer is full of cookie dough.
Then there's croissant dough and cake batter, and... and... you get the picture. Now we need a big walk-in freezer to hold the doughs until we bake them.
And you know it takes a while (and makes your hand very tired) to scoop all those hundreds of cookies one at a time. A dough depositor would automate that task and free up those hands to decorate cakes (something that CANNOT be automated).
Of course then we'll need a bigger oven.
And how do we wash all those pots and pans from baking more cookies and cakes? We need a dishwasher.
If we make more, we should sell more too, but our display cases aren't big enough. So we'll need more display cases.
Or, if we had a food truck, we could park it near the University of Alabama and sell those cookies and pastries on game days.
So thank you Hobart and Get Back To Scratch. That's how giving a bakery a new mixer spawns many more growth opportunities. Which, I believe, was the whole point of the contest in the first place.
Now, if you've followed the post this far, can you do one more thing: Go to the Mission: Small Business website, find Mary's Cakes in Northport, Alabama, and vote for us. We're applying for a $250,000 grant from Chase and Living Social that would help us buy the depositor, oven, dishwasher, display cases, and food truck. But our application will only be considered if we accumulate 250 online votes by June 30.
And you never know what will happen next.